IDEAS & PLAYBOOKS / A PERSPECTIVE TO SHARE

Ideas worth sharing. Something to take with you.

My perspectives, articles and videos worth exploring, and practical resources you can adapt to your own work.

A point of view.
A practical next step.

Selected perspectives on client relationships, commercial judgement and career development.

03 PIECES TO EXPLORE
A small collection. Room for more.Have an idea to explore?
WORTH WATCHING / INCLUSION & BELONGING

Lawmakers for LGBT+ Equality

The original Global Equality Caucus series: conversations between legislators, civil society and LGBTQ+ communities. A project I helped deliver, and a perspective I continue to carry into my work.

A WORK IN PROGRESS / EARLY 2027

Still Becoming.

A life in chapters. A memoir taking shape.

A first look at the book ↗
JUSTIN FOSTERStill
Becoming
A LIFE IN CHAPTERS

Ideas shared. Perspectives exchanged.

Industry peer · Agency and platform perspectives
“He’s a trusted sounding board who helps you see opportunities…”Read moreShow less

“He’s a trusted sounding board who helps you see opportunities differently and think more clearly.”

Juba BektacheJuba BektacheClient Partner · Spotify
LinkedIn recommendation · Excerpt
Collaborated across Amazon lines of business
“He combines thought leadership with an approachable, collaborative style, bringing…”Read moreShow less

“He combines thought leadership with an approachable, collaborative style, bringing valuable ideas and perspective to our discussions.”

Andrea StavriAndrea StavriEU Sales Lead, Brand Partnerships · TikTok
LinkedIn recommendation · Excerpt

Start with a question.
Make it useful.

My interests sit where advertising, client partnerships, inclusion and commercial change meet. I’m particularly interested in what an idea means for the people who have to put it into practice.

These pieces are a personal perspective, informed by research and experience. The aim is to contribute something considered—and leave the reader with something useful to take into their next conversation.

Continue the conversation on LinkedIn ↗
Open to a good conversationOPPORTUNITIES / COLLABORATION / IDEAS

What could
we do next?

An interesting opportunity, a shared challenge or an idea worth exploring? I’d be glad to hear from you.

If you’re also a Soho House member, I’m always happy to meet for a coffee.

Email Justin Message me on LinkedIn

A question, an idea, or a little feedback?

Leave a note here. Add your email if you’d like me to reply.

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foster.justin6@gmail.com