PROFESSIONAL JOURNEY / SELECTED EXPERIENCE
From first opportunities to global partnerships.
A career shaped by customer relationships, changing platforms and the challenge of turning new possibilities into commercial progress.
Different platforms.
A consistent purpose.
I began close to the customer in retail and consumer brands, moved into premium media, then developed a deeper understanding of advertising technology and global account leadership. More recently, I’ve brought that experience to an emerging advertising business and a multi-market brand portfolio.
Across these chapters, I’ve learned to connect a client’s ambition with the people, products and practical decisions needed to move it forward. Here are the roles and selected contributions behind that perspective.
Select a role to explore the work and accomplishments.
SUMMER 2009TargetExecutive Management Intern
My first practical grounding in business came through retail operations, a Human Resources rotation and leadership workshops. The experience helped me connect what I was learning at university with the decisions and relationships that shape a working business.
JUN 2010 – OCT 2012Coca-ColaMarket Development Manager
My professional career began in sales and marketing, following selection for Coca-Cola’s graduate rotational programme. Working with customers and retail partners built a lasting appreciation for execution, relationships and the commercial realities behind a brand.
Selected work: Gold Peak Tea’s market strategy and a Diet Coke partnership with Vogue.
OCT 2012 – SEP 2013CBS · New YorkDigital Media Associate
At CBS, I worked on General Motors’ digital portfolio across Entertainment, Sports and News, alongside major cultural and sporting moments including the Super Bowl, GRAMMY Awards, March Madness and the Masters. It brought brands, audiences and premium content together.
SEP 2013 – SEP 2014Google · New YorkPlatform Solutions Consultant, DoubleClick
My entry into Google centred on helping independent agencies adopt DoubleClick and YouTube solutions. It gave me a practical grounding in advertising technology, platform adoption and the operational detail behind effective campaigns.
SEP 2014 – JAN 2019Google · New YorkSenior Account Manager, Finance
I worked with financial-services advertisers on performance, measurement and omnichannel planning. Collaborating with Engineering and Product deepened my understanding of how technology can solve a commercial problem.
Selected work: a financial-services omnichannel framework and a machine-learning search tool developed with specialist teams.
JAN 2019 – MAR 2020Google · LondonRegional Account Executive, CPG
Moving from New York to London broadened my remit into European food and beverage brands. I worked with clients including Diageo, Kellogg’s and Coca-Cola, bringing together commercial plans, video strategy and cross-functional support.
Selected work: rebuilding client confidence, developing joint business opportunities and helping teams adopt platforms and approaches across markets.
MAR 2020 – JUL 2023Google · LondonGlobal Account Executive, Dyson Account
I became Dyson’s first and sole Global Account Executive within Google’s global accounts organisation, connecting global priorities with local commercial opportunities. I authored the first Global Joint Business Plan and established senior governance with Dyson’s CMO.
Selected work: helping shift investment from linear television into YouTube and programmatic video; securing Dyson’s first US YouTube upfront alongside the local team; aligning colleagues across North America, EMEA and APAC.
SEP 2023 – JUL 2024Uber · LondonSenior Client Partner, Uber Advertising
As part of Uber Advertising’s founding UK sales team, I helped develop and bring its first in-app mobility advertising commercial model to market. I worked across clients, agencies, Legal, Revenue and Policy to turn emerging opportunities into propositions advertisers could invest in.
Selected work: partnerships with American Express, Nike and Meta; new-business development with IPG; adapting advertising use cases for the UK market.
AUG 2025 – PRESENTTikTok · LondonSenior Global Brand Partnerships Manager, Amazon Account (EMEA/APAC)
I lead Amazon’s Growth portfolio across EMEA and APAC, connecting business priorities with advertising opportunities, agency relationships and a shared measurement agenda. My work combines account growth, new launches and cross-functional collaboration.
Selected impact: 84% year-on-year managed-revenue growth in H1 2026; 9% conversion lift in UK/Germany Blink geo-lift testing.
The relationships
behind the work.
Across my career, I’ve built relationships spanning the groups historically known as the Big Six, alongside independent agencies—working across client leadership, investment, planning, strategy and measurement.
From the first chapter to the latest
“Justin brought a genuine curiosity and energy to learning the…”Read moreShow less
“Justin brought a genuine curiosity and energy to learning the business - both the commercial aspect as well as the people behind the work.”
Clare Mitchell GalvãoVice President, Strategic Demand · Mars“Justin was always focused on what would bring the most…”Read moreShow less
“Justin was always focused on what would bring the most value to the client.”
Priyanka PenchalapatiMarketing Science · Ads Measurement & StrategyWhat we build
around the work.
Alongside client work, I’ve invested in mentoring, inclusion programming and sharing practical guidance. At Google and YouTube, this included working with colleagues to establish the Global Equality Caucus partnership and supporting employee communities.
In 2026, I also served on the Festival of Media Global Awards jury, contributing to the evaluation of work from across the industry. Commercial impact matters to me. So does the way people experience working together to achieve it.
What could
we do next?
An interesting opportunity, a shared challenge or an idea worth exploring? I’d be glad to hear from you.
If you’re also a Soho House member, I’m always happy to meet for a coffee.
Email Justin Message me on LinkedInA question, an idea, or a little feedback?
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